Our design team is always looking for beautiful, wearable, durable fabrics with low environmental impact. Our core fabric library contains natural recycled and sustainable fabric options manufactured using a variety of environmentally responsible processes.
“In selecting our fabrications, we consider the following important factors: the environmental impact of production, how they look, feel and perform when wearing, how they will be cared for and how they might be recycled one day.”
Our industry is only at the beginning stages of circularity, but we are committed to playing our part in this fast-evolving story.
Our fabric mills in China employ state-of-the-art processes, using printing machinery engineered in Italy, Germany and Switzerland. Highly technical, precisely engineered printing methods allow us maximum efficiency, limiting off-cut waste from our finished fabrics.
Our primary swimwear mill has been a member of the Zero Discharge of Hazardous Chemicals (ZDHC) consortium for over 12 years. These mills are rigorous about environmentally responsible practices. Sustainable treatment of waste off-run from the screen-printing process ensures no chemicals enter surrounding waterways.
At Tigerlily, we are experts in engineered (or placement) printing. This means each engineered print is custom to each size and style. Whilst engineering prints are difficult, it means we’re able to reduce wastage, fabric cut-off and environmental impact.
We also use the technique of Rotary printing, a special process we use for printing our major textile stories. The benefits include less ink wastage, quicker and more accurate results and more colour flexibility.
Oeko-tex® Standard 100 is an independent certification system that ensures textiles are free from harmful chemicals.
Currently 100% of our swim and more than 50% of our apparel ranges use fabrics certified under the Oeko-tex® Standard 100.
Our goal is to reach 100% across our ranges by 2020.
Embroidery has become a signature of our collections. We understand how labour-intensive handwork can be, so we opt for highly technical machine techniques to interpret our signature designs.
We currently have two skilled embroidery makers, one in Delhi and one in Jaipur. Every one of our embroideries is unique to Tigerlily, designed in Sydney, Australia and crafted beautifully by our partners in India.
Tigerlily has used ECONYL® Regenerated Nylon for many years. This relationship allows us to work alongside some incredible research and development partners, and be part of trial stages of the recycling process of post-consumer textiles. As a non-virgin resource, ECONYL® also cuts fossil fuel use and reduces carbon emissions.
The ECONYL® Regeneration System starts with rescuing post-consumer waste, including abandoned “ghost” fishing nets collected from the ocean, fabric scraps, carpet flooring and industrial plastic diverted from landfills. This waste is sorted and cleaned to recover the raw material. Through an innovative regeneration and purification process, it is recycled back to its original purity.
ECONYL® regenerated nylon performs in the same way as virgin nylon. It also has the potential to be recycled infinitely, without losing quality. The goal is that once all products containing ECONYL® are no longer useful to customers, they can go back into step one of the Regeneration System.
To us, recycled swimwear is not a capsule collection or a trend, it’s our passion. By April 2019, 69% of Tigerlily swim styles will use ECONYL®, and we’ve set targets to increase this percentage annually.
Over the past 12 months, by using ECONYL® Regenerated Nylon as opposed to virgin nylon Tigerlily has been able to:
Eliminate 18,000 kg of waste
RECYCLED SWIM LINING
A little-known fact: we started developing recycled swimwear over 5 years ago and introduced our very first design in 2015. These products used a base cloth featuring the revolutionary ECONYL® regenerated polyamide fibre. We’ve continued to use it ever since.
In 2018 we achieved another major milestone, this time with our linings. Most swim brands advertising circular materials neglect their linings - because they are hidden, they are easy to overlook. But we’re constantly challenging ourselves to innovate and disrupt.
As innovators and disruptors of the swimwear industry, we have developed our own Recycled Nylon Lining. It is trademark pending for all Tigerlily swimwear which will be launching in 2019.
LENZING™ ECOVERO™ is the most ecological and clean viscose manufactured today, in strict accordance with EU guidelines. These cellulosic fibres are derived from sustainable wood pulp, from certified and controlled sources.
In addition, the manufacturing of LENZING™ ECOVERO™ fibres generates up to 50% lower emissions and water impact compared to generic viscose. This eco-friendly fibre has become part of our core fabric library and will be integrated into every collection.
Beginning 2019, 100% of all viscose fabrics we source from China will be LENZING™ certified. Our next step is to ensure that all viscose fabrics we source from India are also certified. We are exploring a partnership with Birla Cellulose, one of the first producers to complete the Canopy Style audit conducted by the Rainforest Alliance.
Wherever possible, we choose natural fibres such as wool, cotton and linen. When using a blended man-made and natural fabric, we try to source textiles that carry the LENZING™ certification. We’ve also introduced GOTS (Global Standard Organic Textile) certified organic yarns to our knitwear collections.
Over the past 12 months our use of natural fibres has increased 123%, and our use of natural blend fibres has increased by 524%. Commencing January 2019, 78% of the Tigerlily apparel range will use natural fibres.
One of the largely unexamined impacts of the fashion industry’s obsession with speed is freight. Global air freight volumes continue to trend upward. According to the World Shipping Council, air freight releases 47 times more carbon dioxide per tonne of cargo per kilometer than sea freight. At Tigerlily, we promote a slow-fashion approach to design, craftmanship and shipping.
In the past 6 months, we have reduced our reliance on air freight by 41%, shipping 4,000 kilograms less by air, saving 14 tonnes of carbon emissions. This, together with our use of recycled nylon, means that our customers can be confident that Tigerlily garments have been produced with minimal carbon footprint in mind.
OUR HAND LOOMS
Our in-house designed handloom fabrics have become a Tigerlily signature. The art of ornamenting handloom fabrics in India is an age-old traditional technique, dating back centuries. These natural fabrics make up about 20% of our collections every season.
We have been co-creating with skilled artisans in India for more than 10 years, and cherish the lovingly, hand-made feel of these designs. We celebrate India’s textile traditions, and where possible we opt for handmade textiles over industrialised ones.
Each state in India has its own hand-looms, with unique motifs, designs and colours. In the weaving villages where we work, handloom skills are passed down through generations. We are proud to support these communities.
Our designers create the colours and palettes then work with our artisan partners to develop the weaves. This is slow fashion - the design, handle and texture of the cloth takes much longer to develop than many of our other textiles. The process allows for unique outcomes, and the beauty of the cloth can be months in the making.
To this day, we still use authentic punch cards to create our jacquards. Each card is individually hand punched based on our unique designs, according to the traditional technique.
“At Tigerlily we are conscious of the big picture environmental cost of consuming fashion. That our designers consider timelessness and longevity is a given, but we also need to think about how we package and deliver those products.”
In 2018 we partnered with New Zealand-based B Corp The Better Packaging Co. to revolutionise our approach to plastic packaging online. All online orders are now delivered in Better Packaging Co. comPOST Packs, made from 100% biodegradable and home-compostable materials.
By switching, we have saved over 37,000 boxes
the equivalent of over 1.3 million coffee cups
At the factory level, the norm is for garments to be delivered in standard polybags, which can take hundreds of years to degrade in landfill. As part of our commitment to reducing waste, our garment bags are now made from D2W® – Degrade to Water Biodegradable plastic. D2W® converts plastic products at end of use into biodegradable materials, leaving no toxic residues. This reduces the volume of the plastic in our environment, in landfill and in our waterways.
Technology is always advancing. We continue to research new ways to bring your garment to you in the most sustainable way we can. Commencing 2019, all garment swing tags and instore hangers are now made from FSC Certified paper and wood sources, to promote responsible management of the world’s forests. We have also designed and developed our own garment labels made from recycled polyester. All Tigerlily products will feature this new recycled innovation this year.
In addition, we are excited to share the launch of Tigerlily's range of re-useable cotton tote bags in partnership with artist Isabelle Feliu, as an alternative to the single use shopping bag. The launch of our tote aligns with our #Tigerlilycares initiative in partnership with Share the Dignity – a not-for-profit organisation that provides care packages and clothing for women at risk of homelessness and for survivors of domestic violence.
“In March 2019, Tigerlily donated over $139,000 worth of garments to this worthy cause.”