Brand Mission & Values

Mission Statement

At Tigerlily, we are inspired by the Australian spirit of fun, freedom and adventure.

Tigerlily is the only swim, occasion and resortwear brand that offers a complete holiday wardrobe designed with artistry for an adventure-seeker who lives for fun and freedom in an era where experiences matter most.

β€œOur mission is to create the ultimate occasion, swim and holiday wardrobe for our customers; inspiring them to celebrate life and live in the moment. We believe women deserve to feel like they're on holiday everyday.”

We draw inspiration from artisans and traditional textiles from all over the world. We honour β€˜her’ natural beauty by creating a lifestyle.

Our Values


We feel empowered and empower others. Because optimism awakens confidence and confidence seizes and creates opportunities.


We dream big, with a playful mentality, and have fun. This speaks to our heart, mind and attitude, inspiring ourselves and others to explore and discover new experiences.


We consistently exercise respect for each other, those in our supply chain, and the environment, so that our customers can be secure in the knowledge that our behavior treats people and the planet well.